For generations, LIN TV’s television stations have been the preferred choice for local and national broadcast advertising. The Company’s proprietary process called Optimum Effect Advertising™ (OEA) maximizes clients’ budgets by creating a customized marketing program that is tailored to the target audience in each market and their viewing preferences.
Today, LIN TV is taking the lead in reshaping mass media and creating more advanced marketing opportunities for its clients by integrating television, digital and online products to reach a broad and dynamic audience.
OEA utilizes all of LIN TV’s multiplatform assets, including its market-leading news, top-rated syndicated programs, new and unique hyper-local programming, award-winning local commercial production and a robust suite of online solutions, including website streaming video, PDA and Mobile applications. The result is a multiplatform solution for local and regional advertisers that capitalizes on the myriad of ways consumers get their information.
For regional and national advertisers, LIN TV’s 27 stations in 17 mid-size markets, primarily located in the nation’s top 75 “designated marketing areas,” according to Nielsen, can be combined to offer great reach, especially in the Midwest and New England. With a single point of contact in each market, these regional solutions offer flexibility and creativity.
To inquire about multi-market advertising opportunities, contact LIN TV at information@lintv.com.
LIN TV does not discriminate in the sale of advertising time, and will accept no advertising which is placed with an intent to discriminate on the basis of race or gender. Any advertiser certifies that it is not buying broadcasting air time on LIN TV’s stations for a discriminatory purpose, including but not limited to decisions not to place advertising on particular stations on the basis of race or gender.
|
